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Marketing Manager

Company Overview

As a leading Financial services company, Option Home Loans has continued to grow from strength to strength. With a proven investment methodology and excellent client focus, we strive for excellence and aspire to be one of the leading players in the Home Loan Market in Australia.

Role Overview

A Digital Marketing role with accountability for marketing strategy, Campaigns, Communications, and staff leadership.

Key responsibilities

· Oversee and lead the enhancement of the digital marketing channels and capability and underlying data and metric capabilities.

· Lead the development of the annual Marketing, Communications, and Media Strategy for key investment capabilities

· Develop a marketing plan that clearly outlines key focus areas, target audience and supports revenue generation

· Takes into account any geographic differences relevant to asset class strategies

· Develop campaign strategy and accompanying collateral with clear messaging aligned to brand and value propositions.

· Work with the Investment teams, Client Services team and Sales team to communicate with clients

· Oversee and lead the enhancement of the digital marketing channels and capability and underlying data and metric capabilities.

Skills and experience

· 3+ years of relevant experience in marketing in the financial services sector

· Demonstrated experience in marketing planning and tactical implementation of marketing initiatives

· Digital Specialist,

· Demonstrated experience in developing value propositions and key messages – proven ability to turn complex information into simple, compelling and relevant messages

· Demonstrated knowledge of investments, clients and competitors to inform marketing strategy

· Creativity and ability to challenge conventional thinking to deliver relevant, compelling and differentiated marketing campaigns

· Knowledge and experience in developing and maintaining high-quality marketing collateral including good technical copywriting skills

· Strong written, editing and verbal communication skills underpinned by strong investment knowledge

· Proven leadership capability

*some sales background considered an asset.

This is a unique opportunity to utilise your marketing experience within a business with aspirational growth initiatives.

Sydney, NSW 2000

Option Home Loans


Please contact Sam: Samuel@option.com.au


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