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Marketing Specialist

LiveRamp is the leader in data connectivity, helping the world’s largest brands use their data to improve customer interactions on any channel and device. We thrive on mind-bending technical challenges and are on an exciting phase of growth globally. Our values of entrepreneurship, humility, and constant personal growth are what drives us forward, creating values and making significant impact in the digital ecosystem.

ABOUT THIS JOB
LiveRamp is looking for a highly motivated Marketing Specialist to join our marketing team. This position is responsible for developing and implementing programs that drive pipeline and brand awareness, creating demand within the ANZ market, supporting marketing initiatives, GTM planning, and motivating the channel to buy and sell, ensuring programs meet sales and marketing goals and targets.

RESPONSIBILITIES
Reporting to Sales Director, you will take ownership and collaborate with marketing and commercial teams to :

• Drive all integrated and direct marketing activities targeting prospects, customers, partners and resellers
• Create product content such as case studies, videos, website copy and blog posts
• Research on market competitive activity with respect to announcements, sales, programs, promotions, and advertising
• Manage PR agency for PR opportunities, press releases, interviews and all external communications to drive corporate branding and media engagement
• Run demand generation programs to drive qualified leads and expand potential lead generation channels
• Work with regional and global marketing team for aligned branding message and local experiences sharing
• Maintain local website content to drive traffic and enquiries and enhance brand awareness
• Create and update sales materials that articulate LiveRamp’s value proposition for clients and partners, including case studies, presentation decks and related collateral
• Provide customer and market insights to Sales/Business Development/Customer Success Managers and Product teams
• Measure key performance indicators of Australia’s marketing activities with monthly and quarterly roll up

QUALIFICATIONS
• BA/BS degree with minimum 4 to 6 years of relevant marketing experience in Adtech, MarTech, Enterprise Technology or SaaS industries
• Exceptional writing, communication and presentation skills
• Results oriented with a can-do spirit that loves to exceed expectations and meet deadlines
• Outstanding interpersonal skills to work with diverse set of internal and external stakeholders to create a shared vision and drive projects to successful completion
• In-depth knowledge of all marketing mediums and integrated campaign management.
• Working knowledge of channel marketing and CRM system eg. Salesforce and Marketo is highly desired
• Highly self-motivated with a hands-on collaborative approach to problem solving
• Ability to travel 10-20%

Sydney, NSW 2000

LiveRamp Australia Pty Limited

Interested?

Email your CV to jasmine.lee@liveramp.com

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