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Paid Media Virtuoso (Digital Marketing Specialist)

*** About YellowCAKE MEDIA: ***

We are an Exclusive Performance Marketing Partner, fuelling new customer acquisition at tremendous scale on a no risk (pay only for results) basis for select advertisers globally.

While based mere footsteps from the sands of Manly Beach on the Northern Beaches of Sydney, we have a global reach with business units operating in AU, NZ, US, CA, UK with more in development…

We provide our clients campaigns, leads and trusted advice on online marketing and sales strategy. Generating hundreds of thousands of unique leads every month for top brands in travel, retail, finance, healthcare, charity, education, energy and more.

We’re excited about being in a company and sector that is growing fast and has huge opportunity for continued growth. We’ve been in the game for 16+ years and we’re passionate about our work and growing even more.

So that we can keep growing we need a seasoned, passionate, all in, obsessed… Digital Marketing Specialist/Rockstar .. aka YOU!

*** About YOU ***

Firstly, you are really quite intelligent (don’t be shy)

– You’re a rockstar at a few or more of the following and proficient in the rest (SEM, Facebook Ads,Native Ad Networks, Display Advertising, Snap, Instagram, Reddit, GDN)
– You can maximise opportunities across a multi network/platform digital campaign ensuring an optimal funnel mix and re-engagement process.
– You are passionate (maybe even a little obsessed..! ) about digital marketing.
– You are a bit of a geek, love spreadsheets and get excited by data (it’s ok you wont be alone here).
– You know your Vlookups from your Pivot Tables
– You love learning new technologies, platforms and skills
– You have strong numerical skills and attention to detail.
– You show grit, determination and make stuff happen.
– You are professional, honest and a good team player.
– You are creative and great problem solver.

You like real coffee (not absolutely essential).

*** About the ROLE: ***

This is a fantastic opportunity to join a progressive, creative and smart team. You will have the opportunity to own the build, measurement, optimisation and the scaling of our acquisition and retention functions.

Surf/Swim/Sunbake before or after work on the glistening sands of Manly Beach

#Limitless room for growth

This role is a mixture of managing the team and leading strategy for our major clients with the successful candidate running campaigns across a number of channels including;

– Paid Search – Google / Bing
– Display & Remarketing – GDN / DataXu / Criteo / AdRoll
– Paid Social – LinkedIn / Facebook / Instagram / Reddit / Snap
– Native – Taboola / Outbrain / Gemini

Main Tasks;

-Motivate others through personal influence, enthusiasm, and energy
-Take ownership for behaviour and display integrity
-Ensure spend and CPA / ROI targets are met
-Manage overall digital strategy of client campaigns
-Build strong relationships with clients through regular correspondence and meetings.
-Devise and implement campaign strategies, utilising the team to ensure success.
-Manage workflow to ensure deadlines are met and executed accurately.
-Ensure reports are 100% accurate and include detailed findings and insight.

Desired Skills and Expertise;

Degree in a business, science or statistics related discipline e.g. Maths, Economics, Econometrics, Computer Science, Management Science or IDM Diploma or other commercial focused qualifications

Relevant Industry qualifications:

Google Certified for Fundamental Search & Advanced Search
Bing Ads Accredited
Google Analytics Qualified
Facebook Blueprint


– 1- 5 years’ experience working in paid/biddable media marketing (Search, Native Ads, Display and/or Facebook .. all or more the better)
– Working on large campaigns within a recognised agency or client (you need to have managed $50,000 plus in spend per month yourself .. ideally more!)
– Managing complex campaigns in highly competitive markets

Full Time Role : $80,000 – $109,999 with rockstar bonuses available

Manly Beach 2095

YellowCAKE Media


Application Procedure

Sounds like the role you have been looking for? If so we would love to hear from you, please send the following to info@yellowcakemedia.com

– a cover letter including 3 reasons why you are a great fit for this role .. Use your cover letter to introduce us to you; we want to know who you are, what you’ve worked on and why you think you’d be a great addition to the YellowCAKE team.

– Resume/CV


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