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Performance Marketing and Analytics Manager

About Zeller

At Zeller, we’re reimagining business banking. We’re champions for small to medium sized businesses, challenging the status quo, and eventually, the big banks.

Why is it exciting to work at Zeller?

We’re big believers that ‘talent attracts talent’. Our goals are ambitious and exciting, and we need an incredibly skilled team to achieve them. Our team comes from all walks of life, and though we’ve been apart for such a long time, our culture has remained strong.

Founded in 2020, we have the vibrant, innovative ‘feel’ of a start-up, whilst having the pretty cool moniker of being ‘Australia’s most valuable pre-launch start up’. Ever.

When you join Zeller, you’ll be working alongside incredible talent to come up with solutions for unique and often original ideas. The team are champions for each other, and one of our strongest attributes is our team-first mentality.

There are some incredible things on the horizon at Zeller – we can’t wait for you to join us.

About the Role

The Performance Marketing and Analytics Manager is a highly analytical, data-driven and results focused position, which will take hands-on ownership to execute Zeller’s performance marketing across Paid Search, Paid Social, Display, and Programmatic.

In this role you will tackle both strategy and execution in parallel — to bring the delivery, management, optimisation and reporting of all performance marketing in-house by implementing best-in-class internal capabilities. Your core KPI will see you exceeding our performance marketing merchant acquisition targets by driving qualified traffic into our funnel, then tracking and converting it through to account activations.

You’ll also be responsible for developing and implementing our marketing analytics technology stack — helping to strengthen our attribution modelling and reporting across a variety of metrics including CTR, CPA, CVR and LTV / ROI.

This is an exciting, fast paced and influential role for a highly analytical and data-driven marketer with 5+ years of experience in performance marketing and analytics. You will be fully accountable for the outcomes driven by Zeller’s performance marketing, and work cross functionally with the wider Growth and Product teams to ensure that collectively we are exceeding our goals.

Role responsibilities

– Own the strategy for, implementation, optimisation and reporting of all of Zeller’s Performance Marketing
– Manage new merchant acquisition across digital marketing channels including Paid Search, Paid Social, Display and Programmatic. You will continually optimise the marketing mix to deliver the most efficient result
– Build a recurring testing and experimentation framework to validate hypotheses and recommend performance optimisation based upon in-depth campaign analysis
– Manage marketing channels and campaigns with data-driven approach, and compile insights to inform strategic decision-making
– Manage channels to achieve robust targets, including regular reporting on CPA, CVR and ROI across your entire performance marketing investment
– Contribute to strategic plans that form an integral part of Zeller’s marketing and growth strategy
– Build, maintain and optimise real-time performance marketing reporting dashboards, ensuring that you’re helping to educate the business and wider team on your field
– Communicate regular updates, progress and results to the Growth team and wider company
– Keep your team and the company informed of updates to the performance marketing and analytics industry, ensuring that our business is always operating at a best-in-industry level

Qualifications and experience

-5+ years of hands-on experience working in Performance Marketing and Marketing Analytics within an agency or in-house
– Background in web analytics, A/B testing and CRO, and metrics-driven marketing
– Advanced experience with analytical tools such as Excel, SQL, Sisense or Tableau
– Comprehensive experience in analysing performance data for optimisation towards performance-marketing KPIs
– Outstanding attention to detail paired with a strong analytical mindset
– A tertiary education, or a track record of relevant experience that proves it wasn’t needed
– The ability to multitask, run multiple projects at once, and not get overwhelmed by an impending deadline
– A hunger to win; you thrive on having a target and achieving it at all costs

Melbourne 3000

Zeller

Interested?

Please apply here

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