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PR and Communications Expert

Advanced Manufacturing Growth Centre (AMGC): Public Relations/Communications Expert

We firmly believe that Australian manufacturing makes a material difference to everyone’s lives today and into the future.

Australian Manufacturing is transforming – and fast. It is high-tech: think AI, robotics, high-degree of automation, virtual reality training systems, and blockchain for increased supply chain integrity. The industry focusses on reusable, recyclable materials, how to build better products and deliver better services not only to our domestic market, but to international customers who buy from Australia because of our reputation and value. Australian manufacturing thrives because we compete on these elements, and not on price.
The industry touches all other sectors in the economy, from food and agriculture, to defence and transport, and to our recently announced space agency.

There is much more going on than what is largely reported on by the media and perceived by the general public.

Which is why we’re looking for a PR and Communications expert who can bring our amazing stories to life across all media channels, traditional and social, and through other communication avenues, such as, our website, www.amgc.org.au.
We’re looking for someone who is willing to jump in and be involved with running PR across Australia with content generated by AMGC research, our co-funded industry Projects, a rapidly growing membership base ripe with case studies, and many events in the cities and across the regions.

You will get to work with a sharp team of passionate professionals who come to AMGC with a diverse background. Each of us committed to making the voice of manufacturing resonate everywhere.

In addition, AMGC is a Commonwealth initiative, you’ll get to work in a unique position that sits between Industry and the Federal Government. You will have the opportunity to be exposed to manufacturing innovation that is truly inspiring and interact with leaders from all corners of business and politics.
This is a great role for anyone who is ready to take on a task that is equally challenging and rewarding.

Skills and Qualifications
 Between 3 – 5 years’ experience
 Agency experience a must, preferably B-B
 Use of PR database
 Excellent English (written, spoken, with focus on grammar and punctuation)
 Good knowledge of media landscape and an interest in business, politics and manufacturing – although you will learn the manufacturing piece very quickly
 Experience in handling diverse communication programs: report launches, events, creating collateral, etc.
 Ability to work concurrently across multiple projects and deliverables
 Microsoft Office

Responsibilities
 Bring creative thought to how AMGC can lift its awareness and impact across the industry
 Contribute to the overall marketing and communication plan which includes events
 Set in place standard PR materials and reporting (refresh boilerplate, use of speaking points, elevator pitch)
 Create social media calendar and rapid frequency of updates to social media (Twitter, LinkedIn, YouTube) and launch AMGC Instagram account – and increase follower base
 Collaborate with Comms team on monthly newsletters, website content, PowerPoint decks, etc.
 Work in-step with five State Directors on local media opportunities and events
 Coordinate managing director’s media briefing program for reach and impact
 Engage with journalists across regional and metro districts, and vertical/trade, business/finance media
 Track and monitor coverage and retain articles for circulation and measurement
 Follow AMGC style guidelines
Fast facts about Australian manufacturing
 This industry employs close to 11% of the Australian workforce
 It exports over $9 billion per month
 Manufacturing is a top 5 GDP contributor to national accounts
 Over 100,000 new jobs were added to manufacturing in the past 18 months
 The PMI (manufacturing sentiment) remains strong and in positive territory
 Australian manufacturing files more patents than any other industry

About AMGC
The Advanced Manufacturing Growth Centre is an industry-led organisation established through the Australian Government’s Industry Growth Centres initiative. The vision for the Advanced Manufacturing Growth Centre is to develop an internationally competitive, dynamic and thriving Australian advanced manufacturing sector that is critical to the long-term health of the economy and the nation.

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Industry Growth Centres
The Industry Growth Centres Initiative is an industry-led approach driving innovation, productivity and competitiveness by focusing on areas of competitive strength and strategic priority. This will help Australia transition into smart, high value and export focused industries.
The Initiative enables national action on key issues such as collaboration, commercialisation, international engagement, skills and regulation reform. It drives excellence, not dependence, and will create an economy that ensures Australia’s ongoing prosperity. For more information: www.industry.gov.au/industrygrowthcentres

Sydney 2000

AMGC

Interested?

Please address your interest to AMGC at enquiries@amgc.org.au

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