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Strategy Director

We’re looking for a creative Strategy Director to join our team and lead our strategic offering. We’re looking for someone who can counsel a client, rally a team, unearth a creative insight and pitch a new client.

The Strategy Director is in a leadership position, managing a team of high performing brand and communication strategists and leading by example when it comes to strategic output and attitude. You will be responsible for delivering thorough and insight-led arguments to generate ground breaking ideas, leading new business with the development of strategic and creative inputs, and working in collaboration with brand strategists to redefine and shape brand positioning across sectors.

Reporting to the Group Head of Department, you will also be responsible for contributing to and defining our proposition and to drive growth of our strategic offering. You’ll form part of a larger team, consisting of brand planners, digital strategists, content and channel planners, and communication strategists. The Strategy Director will have line management responsibilities at Manager and Director levels.

The position is based in our Sydney office, which is one of 18 across the globe. We work across time zones and continents. Our clients are innovative and so is our work – and importantly, our employees come first.

Key responsibilities:

Lead the strategic planning process for key strategic initiatives on specific accounts
Putting the market situation, consumer and brand promise at the heart of our strategies and plans
Using research and data to uncover insights to inform communication strategies Deliver strategically driven creative work, from ideation phase to full execution
Lead and support executive management and senior leadership team with new business, delivering and managing the provision of research and insights through to creative platform across relevant markets, competitors and consumers
Leading the development of creative briefs, the briefing session and then nurture the ideas to development
Developing the creative platforms and writing of manifestos
Lead key client meetings and internal leadership meetings
Provide strategic leadership and teamwork to take clients to new and interesting strategic territories
Team leader and line management of brand and communications strategists and manage their career development

The ideal candidate:
Experience as strong presenter and ability to articulate a clear argument based on the market and customer context
A passion for creative innovation and ability to work effectively with cross agency strategy, creative and delivery (communications, digital) teams
Experience and/or strong understanding across brand and communications planning
Strong research skills and understanding – qualitative and quantitative
Proven ability to isolate and prove a driving insight from research and turn that into creative
Have excellent strategy and brand planning experience in B2B and B2C. With a portfolio to share.
Can craft strong strategic arguments to support your position and recommendations

Has solid skills in all core areas of planning, including research and insights, business strategy, analytics, cultural trends digital and social strategies
Be a proven new business winner but also able to roll sleeves up and deliver
7+ years’ experience leading innovative strategies at an agency or working with developing insights, leading cultural trends, and driving big ideas for business
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

Sydney CBD 2000

WE Buchan


Please submit your resume and cover letter to Kellie Stanborough, People & Culture Lead – WE Buchan
e: kstanborough@we-buchan.com


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