KFC explains the real reason why its food is ‘finger lickin’ good’ in new rhyme
KFC has launched a new campaign to highlight the story behind how its food ends up being ‘Finger Lickin’ Good’.
Ogilvy Sydney created the campaign to give meaning to the ‘good’ in the brand’s famous ‘finger lickin’ good’ tagline.
The one-minute rhyme tells audiences KFC’s biggest secret – its story – detailing how Colonel Sanders started cooking his chicken to KFC’s current “hands-on approach in a hands-free world”.
The campaign will run across digital-only platforms including Spotify, Facebook, Instagram and Twitter.
Shuan Branagan, head of creative at Ogilvy Sydney, said in a statement: “KFC has been in Australia for 50 years in 2018, and many consumers have forgotten or may not be aware of some of the great stories around its food. This campaign takes consumers on a journey to explain how KFC is created, in a beautiful and hand-crafted way – the same way KFC treats its food.”
“At KFC our food tastes Finger Lickin’ Good – not just because of the ‘Secret 11 Herbs and Spices’, but because of the way we prepare it. This campaign tells the full story from sourcing the highest quality Australian chicken, to our unique hand breading preparation and our small batch approach to cooking,” said Catherine Tan, chief marketing officer at KFC.
Ogilvy Sydney is also behind KFC’s ongoing Shut Up & Take My Money campaign which is still running across TV.
The TV ads launched in January with a grandma attempting to impress her friends with a KFC feast at a pool party.
The Shut Up & Take My Money series of ads push the latest deals from KFC, aim to promote generosity, and show consumers there’s something at KFC for everyone.
Another iteration of the campaign was launched in March which featured a school janitor taunting school students stuck in a room taking an exam with KFC’s hot chips and gravy.
https://www.youtube.com/watch?v=bZwcjxU4hao
Earlier this month, mums at a children’s birthday party became the feature of the campaign.
https://www.youtube.com/watch?v=9F3qTXt_dGM
Creative credits
- Agency: Ogilvy Sydney
- Creative Head: Shaun Branagan
- Creative Director/Copy Writer: Boris Garelja
- Art Director: Sian Binder and Leisa Ilander
- Senior Account Director: Carolina Briscoe
- Senior Account Manager: Anna Michael
- Agency Producer: Alison Chambers
- Animation Company: Buck
- Music Production: Song Zu
- Strategy: Donna Yan
- Media agency: Mediacom
- Client: KFC Australia
- CMO: Catherine Tan
- Marketing Director: Fatima Syed
- Marketing Manager: Ben Simmons
- Brand Manager: Belinda Thomson
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