King Content joins LinkedIn content partner program

King Content has become the first content marketing agency in Asia-PAcific to join the LinkedIn Certified Content Partner program, giving it access to more analytics on the platform.

The release:

King Content, the leading content marketing agency in the Asia-Pacific region, has become one of the first participants in the region and the first content agency to join LinkedIn’s Certified Content Partner program.

With more than 313 million members on LinkedIn, the professional network is a key platform for businesses to engage their audiences. To succeed in connecting with audiences on the LinkedIn platform, brands must create and manage great content with speed and scale.

LinkedIn’s Certified Content Partners program connects companies with content producers, publishers and technology platforms to provide them with greater access to the most relevant information to deliver to their target audience. This in turn brings them greater engagement and improved performance in their content marketing efforts. King Content is the first participant in the Asia-Pacific region.

“Joint King Content and LinkedIn clients, such as Lenovo, are seeing increased content shares and engagement from their content marketing efforts and are growing their respective LinkedIn communities significantly,” King Content CEO Craig Hodges said. “The LinkedIn network increases the reach of content exponentially, enabling brands to engage their audiences, drive leads and build revenue.

“This partnership with LinkedIn gives brands unprecedented access to content marketing solutions, enterprise software to manage workflow and publishing, as well as licensed and original content to scale content distribution.”

Olivier Legrand, Head of Marketing Solutions for LinkedIn in Asia Pacific, added: “Great content is key to helping brands build stronger relationships with their target audiences. Out partnership with King Content in the region is another step towards creating a robust content ecosystem for marketers, to enable them to be ‘always-on’ and drive even more successful strategies on LinkedIn.”

With its proprietary content marketing platform, Communiqué, King Content has led the local market in delivering a strategic methodology to brands’ content strategies, ensuring that everything is mapped to a business outcome.

Communiqué’s reporting tool has the ability to drill down on the performance of a single article and provide insights into the effectiveness of an entire campaign.

Source: King Content press release


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