Klarna continues leveraging QR codes to gamify OOH ads with giveaways
Shopping and payments app Klarna is getting into Christmas spirit, by gamifying street posters across Australia with QR codes that will award one luxury giveaway a day until17 December.
The campaign is an extension of Klarna’s K-Rated campaign, which leveraged the use of QR codes in advertising, off the back of Australians’ increasing familiarity with them.
A QR code on the street poster hides a luxury giveaway
Klarna’s creative and media agency, Thinkerbell, is intending to flip ‘awareness only channels’ such as TV and out-of-home on their heads with the campaign by creating engagement and interaction with consumers.
