Let’s work together to secure the future of advertising, urges OMG Australia’s boss

September 27, 2017 10:49

Omnicom Media Group’s Peter Horgan called on industry bodies to work across traditional and digital channels to secure the advertising industry’s future at YouTube’s Brandcast event in Sydney last night.

Following a year of brand safety difficulties for the platform and the announcement of a suite of advertising tools the night before, Google used the event to showcase YouTube’s offerings to Australian marketers.

Jason Pellegrino, managing director of Google Australia and New Zealand, at Brandcast 2017.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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