Live blog: Monday July 7: Lions | Social media ROI | Daily Mail | Box office | Radio | Ratings | The Works | Guinness | Phone hacking
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Cannes Lions: Winning ads were legitimate but it’s inappropriate to say where they ran
- ROI of a tweet is $10.90, claims digital platform Eventbrite
- Shift from traditional advertising to native set to accelerate – PwC
- Daily Mail Australia continues to build local team
- Mark Harricks joins The Works as creative partner
- Mumbo: Get ready for a week of Ten getting excited about a former sportsman’s sexuality
5.40pm – As the radio industry braces itself for the onslaught of tomorrow’s ratings release, new numbers from Commercial Radio Australia reveal that the industry finished the financial year in positive territory in the metro markets.
5.15pm – The weekend box office numbers are in. Transformers topped the list.
