Live blog: Monday July 7: Lions | Social media ROI | Daily Mail | Box office | Radio | Ratings | The Works | Guinness | Phone hacking
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Cannes Lions: Winning ads were legitimate but it’s inappropriate to say where they ran
- ROI of a tweet is $10.90, claims digital platform Eventbrite
- Shift from traditional advertising to native set to accelerate – PwC
- Daily Mail Australia continues to build local team
- Mark Harricks joins The Works as creative partner
- Mumbo: Get ready for a week of Ten getting excited about a former sportsman’s sexuality
5.40pm – As the radio industry braces itself for the onslaught of tomorrow’s ratings release, new numbers from Commercial Radio Australia reveal that the industry finished the financial year in positive territory in the metro markets.
5.15pm – The weekend box office numbers are in. Transformers topped the list.
5.05pm – Do you know the difference between content marketing and content pollution? Our guest poster Karen Coleman argues that you should
2.30pm – There’s an intriguing yarn from Crikey today. Apparently journos have been set targets for the number of Twitter followers they should have (behind paywall). Which is 1000.
2pm – Being a Monday, there’ve been a lot of breaking campaigns over the weekend. Most interesting is probably John Cleese’s appearance in Bankwest‘s new positioning. And typically entertaining, Devondale takes it to its corporate competitors in its new effort. There’s also soem of the first work from The Monkeys since winning University of Sydney.
12.58pm – Twitter delivers up to four times more revenue and page views for companies than any other form of social media, according to research published by online event ticketing service, Eventbrite.
12.23pm – Cannes Lions chairman Terry Savage has said the award winning print campaigns from Panasonic and McDonald’s were “legitimate” however has declined to answer further questions about where they had run or if he was satisfied they had been client-commissioned, saying it was “not appropriate” to do so.
10am – Mark Harricks, former ECD at JWT and current chairman of AWARD, has joined independent Sydney agency The Works as creative partner.
9.32am – TV ratings are in, with the announcement of the winner of House Rules the most watched, with 1.988m metro viewers tuning in to watch Victorian couple Adam Dovile and Lisa Lamond win the contest.
8.13am – Good morning, here’s what’s broken overnight internationally:
The Guardian: Andy Coulson jailed for 18 months for conspiracy to hack phones
“The disgraced former No 10 spin doctor Andy Coulson has been jailed for 18 months for plotting to hack phones while he was in charge of the News of the World.
The 46-year-old was found guilty last week of conspiring to intercept voicemails at the now-defunct Sunday tabloid following an eight-month trial at the Old Bailey.”
Campaign UK: Guinness “empty chair” by BBDO New York
https://www.youtube.com/watch?v=rx0MRawkrj4
“Guinness has released another tear-jerker of an ad in the US – and it’s a respectable addition to the brand’s daunting canon. BBDO New York created the spot, which was launched in time for Independence Day. It follows the similarly emotional “friendship” ad, which was released towards the end of 2013 and showed friends playing wheelchair basketball.”
The Guardian: More News of the World staff may face phone-hacking charges
“The Crown Prosecution Service is considering whether to charge more News of the World staff in relation to phone hacking, it has been confirmed.
Police files on eight suspects, who cannot be named for legal reasons, have been handed to the CPS for charging advice. The files emerged from a spin-off investigation from Scotland Yard’s Operation Weeting, the inquiry that led to the conviction of Andy Coulson and four others at the Old Bailey last month. On Friday, Coulson was jailed for 18 months for plotting to hack phones while he was in charge of the News of the World.”
The New York Times: With Revenue Roaring, Twitter’s Advertising Team Is Untouched by Turmoil
“Twitter‘s top executive ranks have been transformed in the past year, from its general counsel to, most recently, its chief financial officer.
Many of the executives have left or been pushed out as Twitter’s chief executive, Dick Costolo, has brought in a new team to try to increase sluggish user growth at the social network.”
https://www.youtube.com/watch?v=Vj5x0_0m_vU
AdAge: Marketers Push Nighttime Products to Awaken Growth
“The sleepiest of concepts has become one of the hottest trends in packaged-goods marketing: sundown.
In a push to expand usage and therefore sales, more brands are pushing nighttime versions of such things as makeup removers and laundry detergents that once seemed to work equally well any time of day.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Andy Coulson
BBDO New York
Cannes Lions
Guinness
Marketing
Media
News of the World
phone hacking
radio
social media
The Works
Twitter
