Make 2021 the year of collaboration
3 Phase Marketing managing director Tamara Alaveras suggests breaking down the barriers of two of your most important teams.
In the wake of “new year, new me” sayings that continue to saturate social feeds, we’re forgetting one integral word that keeps the bottom line of business booming. It’s not found in a meme, and doesn’t involve AI or technology. It’s a simple, timeless principle: collaboration.
When was the last time your Marketing team and your Sales team honestly collaborated?
These two pivotal teams often work almost in rivalry with one another. Who hasn’t heard “Marketing isn’t doing enough to support us,” or “the sales team isn’t embracing our campaigns or ideas”? More to the point, when was the last time your teams last met in person?
