Make memories, save money: Sydney Royal Easter Show launches new campaign via Connecting Plots

In an effort to replicate the results of its 2023 ‘Find Your Happy Place’ campaign for the Sydney Royal Easter Show, the Royal Agricultural Society of NSW is launching a new savings-focused iteration of the aforementioned campaign, via business impact agency Connecting Plots.

While the platform will continue to tap into audiences’ nostalgia for the annual Easter event, this year’s messaging will emphasise “value for money” in a time when the cost-of-living crisis plagues households across New South Wales.