Match to launch buying arm, hires Ikon’s trading director Theo Zisoglou to run it

Theo Zisoglou

Independent media agency Match has launched a buying arm, Mumbrella can reveal.

Theo Zisoglou, previously Ikon Communications’ Sydney trading director,  will head the unit.

The move follows a strong year for the strategy-led agency, with the acquisition of the $30 million Pfizer account in August 2011, and subsequent wins including the Cancer Council, Australian Power and Gas and Pinnacle Films.

Match CEO John Preston said: “Buying all media has long been on the cards for Match and we have evolved our trading offering over the years. We have been trading digital media for 5 years and through clients’ needs have evolved into buying all media. This is an evolution of Match and appointing someone of Theo’s caliber highlights our investment in people – ensuring we add value back to our clients’ business, and offer them world class talent.”

An internal replacement, Pia Coyle, will move into Zisoglou’s role at Ikon.

Ikon national trading director Nicole Turley told Mumbrella: “Over the past 12 months working at Ikon, Pia has demonstrated her passion for trading and has delivered outstanding results for her clients. Her thought leadership in trading along with her strong relationships with clients and media partners is aligned with Ikon’s culture. Pia is the perfect lead to take Ikon’s Trading product into the future.”

Match came top for strategy in the Mumbrella Media Agency Review this year.


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