Match to launch buying arm, hires Ikon’s trading director Theo Zisoglou to run it

Theo Zisoglou

Independent media agency Match has launched a buying arm, Mumbrella can reveal.

Theo Zisoglou, previously Ikon Communications’ Sydney trading director,  will head the unit.

The move follows a strong year for the strategy-led agency, with the acquisition of the $30 million Pfizer account in August 2011, and subsequent wins including the Cancer Council, Australian Power and Gas and Pinnacle Films.