News

M&C Saatchi Sport and Entertainment launches lifestyle division, Fabric

Brittney Rigby

September 23, 2020 10:47

M&C Saatchi Sport and Entertainment has launched M&C Saatchi Fabric in Australia, a new lifestyle marketing division targeting ‘passion points’ such as fashion, food, beauty, and health. A presence in London, New York, Johannesburg, and Berlin will follow in the coming months.

M&C Saatchi Sport and Entertainment’s head of communications, Krystyna Frassetto, will head up the division in the local market, seven months after joining the company.

Martin and Frassetto

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Fabric Krystyna Frassetto M&C Saatchi M&C Saatchi Fabric M&C Saatchi Sport and Entertainment Steve Martin

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.