Features

Media agencies weigh in on Netflix’s $6.99 ad-supported tier in Australia

As the streaming platform Netflix gears up to introduce an advertising-supported subscription offering in Australia in November, Mumbrella’s Emma Shepherd speaks with local media buyers about their thoughts on how it’ll affect the local SVOD market.

Emma Shepherd

October 14, 2022 4:00

Basic with Ads – Netflix’s lower priced ad-supported plan – will launch in November, according to the US-based subscription streaming service and production company via an early Friday morning (AEDT) press conference.

The key terms of the new tier include:

Basic with Ads will cost just AU$6.99 per month in Australia and will launch on 4 November.
Available in 12 countries: Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
Current plans and members will not be impacted. Basic with Ads complements existing ad-free Basic, Standard and Premium plans.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ad-supported tier AVOD BVOD Daniel Cutrone Disney Free Ad-Supported Streaming TV Jeremi Gorman media buyers Melissa Roberts Netflix Paul Wilkinson Ronny Raichura Rowena Newman streaming platforms SVOD TV