Melbourne Cup records lowest ever broadcast TV audience, but streaming audience climbs

Seven’s Melbourne Cup race attracted 1.797m metro viewers yesterday afternoon, down 189,000 from last year’s 1.986m.

The result was the lowest ever for the Melbourne Cup race on broadcast television, but according to Seven it was the biggest live streaming day in 2017 for free to air television since the Australian Open Men’s Final in January.

OzTAM’s ratings also do not account for those who watched the race out of home.

The metro city with the largest audience was Melbourne, which attracted 849,000 alone, followed by Sydney, which had an audience of 377,000. The smallest audience came from Adelaide – at 114,000.

According to OzTAM’s VPM ratings, 10.922m streaming minutes were played during the day, and 350,000 concurrent streams, up 64% and 22% on last year.

More than 1.3m stayed to watched the presentation ceremony, and 1.181m metro viewers watched the pre-race mounting yard action.

Yesterday’s dominance from Seven continued into the evening, with The Good Doctor attracting the largest audience of the evening at 1.187m, according to OzTAM’s overnight preliminary ratings.

It beat Ten’s NCIS and Nine’s The Big Bang Theory, which ran in the later time slot. The shows reported metro audiences of 349,000 and 524,000 respectively.

The premiere of Seven’s Instant Hotel won the earlier evening time slot, with 695,000 metro viewers.

It beat Nine’s Family Food Fight, which attracted 558,000 metro viewers and Ten’s Jamie’s Quick & Easy Food, which had 446,000 metro viewers.

The 6pm news battle was also won by Seven, with 1.038m metro viewers compared to Nine News’ 955,000.

The success of Good Doctor and Instant Hotel helped Seven to an evening average audience share win. The channel had a share of 24.8%, ahead of Nine’s 18.7% and Ten’s 11.6%.

ABC reported an average audience share of 9.9% and SBS’ share was 6.1%.


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