News

Missing Persons Advocacy partners families of missing people with artists and journalists to help make the missing ‘unmissable’

The families of long-term missing people have been partnered with artists and journalists, such as Benjamin Law the creator of SBS’ The Family Law, in an effort to help tell their stories and make them ‘unmissable’ as part of the Missing Persons Advocacy Network’s latest campaign.

Grey Group Australia and MPAN aim to make the missing, unmissable by using artists to produce a piece of art to highlight the missing person as an individual, telling the story behind the statistics.

Loren O’Keeffe, Tej Chitnis’ parents, Jayant and Reva and artist Heesco at Tej’s mural

The first mural has been created at the Queen Victoria Markets in Melbourne and aims to help the public remember long term missing Burwood East man, Tej Chitnis, who went missing late last year.

To launch the campaign, The White Agency has created an online hub featuring a series of missing persons artistic posters, aiming to encourage contributors to donate their talents, gallery and building space to feature the artworks.

Loren O’Keeffe, founder and director of MPAN, said in a statement: “The Unmissables is very important work that I’m immensely proud of. It’s the perfect vehicle to make these often forgotten faces, unmissable.”

To accompany the out of home campaign MPAN has created a video to tell the story behind Tej Chitnis and how his family have been affected by his disappearance, and the process behind his mural.

Last year’s ‘Too Short Series’ campaign featured artistic posters depicting missing people’s stories and placed in the last place they were seen.

Claudia McInerney, managing director, Grey Melbourne, said: “This next campaign for MPAN is the culmination of a lot of dedicated people pouring all their talents and efforts into a worthy cause that’s underpinned by a fantastic creative idea. We’re proud to have played a part in helping Loren raise awareness of these long term missing Australians on behalf of the families that are so deeply affected.”

Anthony Moss, executive creative director, Grey Melbourne, said: “Collaborating with other creative communities on a project so important, has been a pleasure and a real labour of love. And while usually we want campaign results to feature in the millions, just one new lead that comes as a result of this work will make it all worthwhile.”

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing