Morning Update: Google and P&G team to beat ad-blockers; consultancies: ‘creatives don’t want to work there’
Ad Age: Google and P&G in Coalition to Police Ad Standards Across the Web
In possibly the broadest attempt yet to fix online advertising so that consumers don’t become obsessed with blocking it, Google has got together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better Ads.
Other participants include top global marketer Procter & Gamble, Unilever, The Washington Post, the 4As agency association, the Association of National Advertisers, the World Federation of Advertisers and GroupM, the world’s largest ad buyer.
L to R: Joe Nguyen of ComScore interviews Starcom’s Ken Mandel, Ogilvy’s David Mayo, Susana Tsui of PHD, Carat’s Sean O’Brien and Josh Black of GroupM
A panel of advertising and media agency bosses argued this afternoon that consultancies such as Deloitte, McKinsey and Accenture don’t have the stomach for the “dirty, gritty” business of executing marketing campaigns, and can’t attract the creative talent to resource their foray into the creative sector.
In an at times awkward session at the All That Matters event in Singapore, Susana Tsui, APAC CEO of PHD, said that when she comes across consultancies in pitches, they “run for the hills” when it comes to execution because they “can’t manage” that side of the business.
Poynter: Ask the ethicist: Should journalists report from leaked medical records?
Journalists were faced with a familiar ethical dilemma Wednesday after Russian hackers leaked private medical information from three prominent U.S. Olympians: Simone Biles, Serena Williams and Venus Williams.
The leaks, which follow hacks of the Democratic National Committee and the Hillary Clinton campaign, come with previously undisclosed revelations, including that Biles received an exemption to use otherwise banned drugs.
Campaign: Alistair Macrow brings good times to McDonald’s
Nine years ago, when Alistair Macrow joined McDonald’s UK, he left a business that, at its height, was a vital cog in the machinery of mass culture.
How time makes fools of us all. That business was Blockbuster – which, after a long and painful decline, finally shut up shop in December 2013, unable to respond to the throngs of consumers fleeing to Netflix and Amazon’s LoveFilm.
Ad Week: Publicis’ Chief Strategist on the Outsize Impact Mobile Phones Have Had on Advertising
It’s no exaggeration to say Rishad Tobaccowala—chief strategist for Publicis and a member of the Directoire, an internal leadership group at the agency holding company—is one of the smartest thinkers in advertising.
Tobaccowala joined Mainardo de Nardis, CEO of OMD Worldwide, and Robert Schwartz, global leader of strategy and design for IBM’s Interactive Experience group, on a panel at Dmexco about the future of the agency-marketer relationship.
Poynter: Fact-checkers around the world agree on shared code of principles
Thirty-five organizations from 27 countries have signed a new code of principles that emphasizes the importance of transparency and a non-partisan approach.
Signatories include Africa Check, Chequeado, El Objetivo on La Sexta, Factcheck.org, Full Fact, PolitiFact, Snopes and the Washington Post’s Fact Checker.
Around the world, the unholy trinity of partisan news outlets, social media echo chambers and fact-challenged candidates has posed significant challenges to fact-checkers.
