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‘Multicultural is the new digital’, says MultiConnexions CEO

March 31, 2017 10:24

Targeting multicultural ‘new’ audiences has become the new digital, Sheba Nandkeolyar, the CEO and co-founder of Multiconnexions has said.

Speaking at Mumbrella’s CommsCon yesterday at the session ‘Speaking to ‘New audiences’: Personalising Messages for Multicultural Australia’, Nandkeolyar said it was important brands adopt strategies to help them understand multicultural audiences in Australia.

Sheba Nandkeolyar speaks at Mumbrella’s CommsCon

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Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics
CommsCon MLA MultiConnexions multiculturalism Sheba Nandkeolyar
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