Mumbrella is two
Mumbrella turns two today.
Our first post was published on the afternoon of December 9, 2008.
Editor Tim Burrowes opened with an expectations-limiting promise:
“One thing I’ve noticed is that whenever you go to a newish blog, the first posting is invariably rubbish. It usually makes a lame promise about what it’s going to be (invariably controversial and hard-hitting), and how often it will be updated (frequently). The original promise is very rarely kept. Often the site looks like the author never went back. (Actually there are a couple of mine that look a little like that…)
“So there will be no such grandiose claims here.
“My aim is somewhat simpler. I’m going to be amusing myself by writing about the media and marketing world, and linking to some of the very excellent content out there, both locally and internationally.
Since then, we’ve:
- Written 6,150 posts
- Had 43,371 comments
- Recorded 53 Mumbrellacasts
- Produced 104 episodes of The Mumbo Report
- Had our YouTube videos viewed 1,380,929 times
- received five lawyers’ letters
- Had 3,805,450 visits
- Delivered 7,604,812 page impressions
- Employed six people
- Sent 387 email newsletters
- Amassed 20,773 email subscribers
- Earned 2,060 likes on the Mumbrella Facebook page
- Tweeted 5,128 times
- Been followed on Twitter by 18,495 people
- Followed 13,879 people
- Listed 8,321 jobs
Thanks for your support.
Linkedin
Yeah, but I bet you auto refresh you bastards 😉
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Congratulations Tim and the wider team – here’s hoping there are many more anniversaries to celebrate.
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Congrats! what caused that big spike i wonder?
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Happy birthday Mumbrella! Thanks for keeping us all in the loop.
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Congratulations on the epic figures and 2 year Mumbrella birthday, Tim.
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Good one Tim
Happy Birthday Tim.
You left out your excellent breakfast events from your list of achievements.
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Congrats Tim – by amusing yourself, you’ve managed to amuse many of us too.. that’s handy – a great success story – well done.
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Two pages per visit! Cripes. Surely there must be some way to increase that… 😉
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Congrats on building a great site Tim. Big 2 years, and I’m sure will be many more to come.
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nice one mumbrella
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Hi Madison,
The first spike was a story involving Rupert Murdoch, being much retweeted in the US. I wrote about its impact here: https://mumbrella.com.au/shock-why-murdoch-may-be-more-right-than-wrong-about-google-11482 .
I think the other spike was our story about Nine’s Rescue Special Ops promo being lifted from the Discovery Channel, which again got much retweeted.
(And thanks for the kind words, everyone).
Cheers,
Tim – Mumbrella
A fair observation Monty. I’ve noticed that those who come as direct traffic tend to stick around longer than those who come in via search.
Cheers,
Tim – Mumbrella
Keep up the good work, Tim.
You’re doing our name proud.
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The masses have spoken – WE LOVE YOU!!
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congrats, Tim!
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Happy 2 years Tim! Congrats to the whole team
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Congratulations on your well-deserved success. We’ve learnt + laughed a lot with mUmBRELLA over the last two years and look forward to many more!
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Tim, is the site making any money yet?
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Go Little Tim!
PS I’s my birthday too
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Yay happy birthday mUmBRELLA!
You are by far, my favourite website – Love reading it.
All the best for your continued success 🙂 xx
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I was into Mumbrella back when it was underground.
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I have the original mumbrella on vinyl.
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Best Industry site by far.
Well done on a good job!
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Kudos to you and the team Tim.
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Hey Tim, Georgie, Brooke and the rest of the team at Mumbrella big congrats to all of you for continuing to grow the site.
Well done on your 2nd year anniversary 🙂
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Hey Tim, happy birthday and well done you little pri&k, and stop stealing our ad revenue!
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Nice work Mumbrella!
You engage with an audience by offering quality content and platforms for a community to interact easily. It’s not that hard is it…?
p.s. I notice your videos do not auto play…
😉
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Congratulations on an amazing two years Tim!
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Good work Tim. Keep it real.
James
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Nice work Tim, congratulations on the smashing success 😀
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HB Mumbrella. This is a great website to know the “gossip” of the marketing industry. Though I wonder how many parents think that mumbrella is a parenting website? Cheers for a great site!
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Congratulations Tim, good job well done.
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Excellent stuff guys.
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Congrats Tim – it’s been great to watch Mumbrella from the beginning flourish into what it is now. I think you’ve really applied and combined startup methodology well with publishing – more media outlets should do the same.
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Congratulations on the B’day. Keep up the good work
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Always look forward to “Mumbrellacast” appearing in the “Inbox”
Fabulous read and congrats Tim on keeping it relevant and entertaining.
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Great work Tim and the team at Mumbrella! Looking forward to another year being captivated by your media scoops!
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Congrats Tim and everyone else! To quote James from above – “keep it real”.
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You left out ‘had a weekend off in Tasmania”. Guess you deserved it. Well done Tim.
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Well done Tim and team.
Who were the lawyers letters from? 😉
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Congrats Tim! Best industry news site by far!
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congratulations team… I’ve been following you guys since the beginning (one of top 5 blogs/sites I check every morning) and I love the genuine editorial pieces and spot on comments… hope to see you guys in twenty years time, probably on another medium, like holograms 🙂
cheers
jem
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Happy Birthday Mumbrella! Thanks for a great two years!
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Very merry birthday to you all! We always look forward to our daily Mumbrella fix, keep up the stella work! Pip & Matt
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Feliz cumpleaños to Tim and the fab team at Mumbrella and I look forward to next year’s mumbrella’s industry event!
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