Mumbrellacast Interview: KIIS FM’s Ryan Jon on how brands stuff up influencer marketing
Brands need to be aware of what they want to achieve with an influencer. Look beyond ROI, and don’t just go ‘ok what will this equate to in sales?’.
Ryan Jon is a jack of all trades when it comes to content. While his day job is hosting mornings on KIIS 101.1 Melbourne, he’s also a podcast host and producer, digital content creator, social media marketer, influencer and more.
Joining the Mumbrellacast, Jon speaks about his current gig at KIIS in Melbourne and new brekky host Lauren Phillips, as well as his time on breakfast radio in Perth and the journey from regional radio to finally hitting the big time in a metro market.
After all the build-up, was the job in metro radio all it was cracked up to be? “No way… but I think that’s the danger of building up expectations having worked in Mildura, Muswellbrook, Toowoomba,” he says. “The reality is that when the mic turns on, it’s just another microphone.”
