Mumbrellacast Live: Mim Haysom, Nick Garrett on the evolving CMO; why we should be playing a ‘bigger game’

“We’ve become short-term and tactical,” says Deloitte Digital’s Nick Garrett in this Mumbrellacast Live edition, recorded at last week’s Mumbrella360 summit. “We’re hiding behind technology instead of being strategic, bold, and brand driven and using brand as a business strategy, not as a marketing strategy.”

Garrett and Suncorp Group CMO/EGM for brand and marketing, Mim Haysom spoke to the Mumbrella audience about how marketing for brands has changed in such a short period of time, as the complexity of a marketer’s role becomes increasingly stretched, with the expectations, and resulting output sometimes not matching up.

Haysom and Garrett on stage at Mumbrella360