Nimble appoints King Kong to its digital marketing account
King Kong has won a 12-month digital marketing contract with loan provider, Nimble.
Work begun this month, with Nimble looking to utilise King Kong’s “aggressive digital marketing tactics” to push its business leads.
Nimble has hired King Kong for its digital marketing
Sabri Suby, King Kong founder and CEO, said: “We’re incredibly excited to see Nimble join our ever-growing client portfolio. The company is a strong player in the loan space, and we know King Kong can help take their digital marketing to the next level and use it to generate real results. Impressions, clicks, likes, shares, follows and all those vanity metrics don’t mean a thing
unless they result in sales.”
David Tragardh, Nimble customer acquisition lead, added: “Nimble approached us as a result of our own marketing, which is a testament to our tried and tested techniques. The team can’t wait to start boosting Nimble’s lead flow.
“King Kong is doing some impressive things in the digital marketing space, and we’re keen to begin work with Sabri and the team. Nimble is already going from strength to strength, and we have no doubt that this new partnership will help push our business even further.”
At the end of last year, short-term loan provider Nimble ditched the man in a bunny suit from its advertising efforts, as part of a “comprehensive rebranding project”.
The new brand was developed in partnership with DDB’s Interbrand.
Also joining King Kong’s roster is Japanese printing company OKI Data Australia. The agency will be responsible for increasing OKI’s Australian leads through a mix of paid social, SEO, landing pages, CRO, sales funnel, and paid search.
King Kong’s client list includes Metricon Homes, Nimble, Marshall White, Slater + Gordon, KX Pilates, Hockingstuart, Raine and Horne, Pavement Brands, F45, and The Jim’s Group.
At the end of last year, Mindshare’s national head of search, Adrian Epstein, joined King Kong as head of digital account management.
Back in the day, it was a standing joke that Hollywood PR people and their ilk had a special key on their word pross-essor that when hit, dutifully typed out:
“Never before in the history of …”
Today it is:
“We’re incredibly excited to …”
Yawn.
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God this a dangerous combo. Predatory loan shark partners with agency focusing on ‘aggressive digital marketing tactics’
Can just imagine the hyper-targeted manipulation of poor people being thought up
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I was literally just typing the same thing…. All of these payday money lenders are absolute sharks with their 20% interest rates and I can imagine how much of their marketing coin is going into the facebook
“university student / 18-25 segment”
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I’ve met the team from King Kong. They seem quite switched on, passionate and willing to help. But preaching about taking on a pay-day lender as a client is not a good look.
If you want to do business with a company that I’m teaching my kids to avoid, then you get tarnished with the same brush.
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Google ‘Facebook Marketing’ – and judge for yourself whether King Kong are predatory in the way they advertise to susceptible people. Sabri brags about this stuff in his book.
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I couldn’t agree more. Perhaps I’m a cynical old wench, but a loan shark partnering with hyper-personalised data marketing company King Kong makes me very disconcerted. From a commercial perspective though, it’s a smart move.
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Gotta love the internet! The only place where sharks can roam almost freely without morals, checks and balances with their marketing.
Though, Governments behind the scenes globally are catching up, quickly. Especially when it comes to the massive additional revenue opportunities presented with the rise of digital advertising.
Another 2-3 years and it’s almost over with an online advertiser ID and content approval system – like clearads in Oz where online material gets an approval number. Initially industry based, Finance, Pharma, Alcohol etc then rolled out.
With the tabled suggestions the Nimbles and Afterpays etc won’t be able to play in the small ad spaces online with any mention of loans, need cash fast, interest free payments etc. The suggested readable terms and conditions required to market these would need to take up the whole pixel area to comply.
It’s going to be a fun ride kiddies!
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I’m wondering whether Sabri changed his business model and is allowing Nimble to run this digital activity through their own business manager ad accounts, or continuing to lock clients into his business by owning the data…
Mumbrella take that nugget and investigate!
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I guess you’ll only make the mistake of working with each of these brands once. The agency use scare tactics to retain clients. “If you stop working with us all the SEO work we have done will be undone”, they’re the kind of tactics I would expect to see in 2001, not in 2020 where transparency is key. Heaps of money put into their own brand leaving very little to be put into the client! Much like King Kong, Nimble will prey on the vulnerable and less knowledgeable to make their product appear helpful when really it’s a one way ticket to disappointment!
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