Nimble appoints King Kong to its digital marketing account

King Kong has won a 12-month digital marketing contract with loan provider, Nimble.

Work begun this month, with Nimble looking to utilise King Kong’s “aggressive digital marketing tactics” to push its business leads.

Nimble has hired King Kong for its digital marketing

Sabri Suby, King Kong founder and CEO, said: “We’re incredibly excited to see Nimble join our ever-growing client portfolio. The company is a strong player in the loan space, and we know King Kong can help take their digital marketing to the next level and use it to generate real results. Impressions, clicks, likes, shares, follows and all those vanity metrics don’t mean a thing
unless they result in sales.”

David Tragardh, Nimble customer acquisition lead, added: “Nimble approached us as a result of our own marketing, which is a testament to our tried and tested techniques. The team can’t wait to start boosting Nimble’s lead flow.

“King Kong is doing some impressive things in the digital marketing space, and we’re keen to begin work with Sabri and the team. Nimble is already going from strength to strength, and we have no doubt that this new partnership will help push our business even further.”

At the end of last year, short-term loan provider Nimble ditched the man in a bunny suit from its advertising efforts, as part of a “comprehensive rebranding project”.

The new brand was developed in partnership with DDB’s Interbrand.

Also joining King Kong’s roster is Japanese printing company OKI Data Australia. The agency will be responsible for increasing OKI’s Australian leads through a mix of paid social, SEO, landing pages, CRO, sales funnel, and paid search.

King Kong’s client list includes Metricon Homes, Nimble, Marshall White, Slater + Gordon, KX Pilates, Hockingstuart, Raine and Horne, Pavement Brands, F45, and The Jim’s Group.

At the end of last year, Mindshare’s national head of search, Adrian Epstein, joined King Kong as head of digital account management.


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