Nimble rebrands and drops the man in the bunny suit from its ads
Personal loan provider, Nimble, has dropped the man in a bunny suit from its advertising, in a move it has called a ‘comprehensive rebranding project’.
The new branding has rolled out across all consumer touch points, including a new colour palette and font for the brand. Meanwhile, the advertising aims to differentiate Nimble from traditional banks and lenders.
Stronger creative – good call
Yep. New broom. Step backwards.
“Go from Zero to 20%+ interest in 0.2 seconds!”
They should have really gone with a stronger message that relates more to their audience, something like:
“Nimble. Small cash loans at extravagant interest rates especially made for drug and gambling addicts”
Totally agree with this comment!
This company makes me sick.
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