Nine’s Greg Byrnes on being ‘relevant’ and the ‘power of talk’
Nine Radio’s director of content – radio, Greg Byrnes spoke to Mumbrella’s Olivia Kruimel following the final GfK radio ratings survey of 2021, about how delighted he is at the performance of the network, and the power of talk.
“It’s quite remarkable,” says Nine Radio’s Greg Byrnes. “The figures that have been achieved, in recognition of some wonderful work that’s gone on, on air and off.”
He’s speaking of course about the final GfK radio ratings and the continued success of Nine’s hallmark stations 2GB in Sydney and 3AW in Melbourne.
In Sydney, 2GB brought in a 14.5% share for people 10+, which is a little down on the previous book, but not nearly enough to worry the folks at Nine Radio. Similarly, its breakfast program with Ben Fordham remained number one, despite earlier in the year relinquishing the top spot to KIIS 106.5’s Kyle & Jackie O for one survey.
“We started survey one really strong across the network, but particularly strong in Perth. And if you can recall, it was a complete line-up change other than drive on Perth beginning of the year,” explains Byrnes.
