‘Out-of-home is becoming the broadcast medium of choice’: WOO president takes on linear TV
The president of the World Out of Home Organisation has touted the increasing influence of out-of-home advertising, saying new technology means “there is now virtually nothing we can’t do”.
The World Out of Home Organisation is the global body for the sector, representing oOh!media and JCDecaux, as well as the Outdoor Media Association, the peak industry body for Australia.
