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Ooh Media’s Cathy O’Connor on why OOH’s in-market position is no match for other channels

After Australia finally breaks out of COVID lockdowns, Emma Shepherd speaks with Ooh Media CEO Cathy O’Connor about the company’s FY21 financial results, and how the growing adoption of digital screens along with new innovations in automated trading and data has elevated OOH’s in-market position.

Emma Shepherd

February 22, 2022 9:38

Ooh Media posted impressive revenue numbers this week, with full-year results showing the out-of-home (OOH) provider had an 18% lift in revenue to $504 million, compared to the prior year.

The diversity of the company’s assets across a range of OOH formats ensured Ooh was able to deliver this revenue uplift despite substantial lockdowns in Q3 CY21 and early Q4 and some formats (Fly, Office, Rail) continuing to be impacted by the pandemic.

Ooh Media CEO, Cathy O’Connor (pictured)

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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Ooh Media’s Cathy O’Connor on why OOH’s in-market position is no match for other channels

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