Paramount ANZ inks new e-commerce deal with Twitter and partners with adtech firm, Innovid

October 6, 2022 2:00

Paramount Australia and New Zealand (ANZ) today signed an Australian-first partnership with Twitter Australia to deliver a new premium advertising product called The Checkout using Paramount ANZ’s content and profiles, the network has announced at its 2023 Upfronts this afternoon.

The company also announced its new partnership with Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

AdSelector adtech partnership Angus Keene Australian Survivor Diane Ho Innovid MasterChef Australia Paramount Paramount ANZ Paramount+ Upfront Rod Prosser Samba TV Stas Vainshtein The Bachelor Australia The Checkout Twitter Twitter Amplify upfront 2022