Paramount reorganises sales divisions led by Rod Prosser
Paramount Australia and New Zealand (ANZ) has created two new divisions under chief sales officer Rod Prosser following the departure of Lisa Squillace last week.
The new divisions are the Paramount ANZ sales group led by Nick Bower, formally head of sport, and the Paramount ANZ brand studio overseen by Michael Stanford, formally creative head.
Bower has been appointed general manager – ad sales, a national role that will manage Paramount ANZ’s client and agency relationships, manage broadcast budgets, oversee all commercial sports deals and lead the state sales directors.
Bower said: “I’m humbled by the business’s decision to expand my remit and I couldn’t be more thrilled to take on this exciting new challenge and lead the growth and performance of the Paramount ANZ sales group into the future.
The new Paramount ANZ sales
“We have incredible industry relationships and a compelling market position with iconic brands that resonate with clients and agencies across the board. Building on the work of Lisa Squillace, I’m fortunate to be leading a team of ridiculously talented salespeople, with an outstanding state-based leadership.”
In addition to Squillace’s departure, Paramount ANZ also recently made redundant a number of senior executives across the business, including SVP and head of streaming, Liz Baldwin, general manager Adelaide and vice president operations and facilities, Frank Filosi, and vice president of marketing, Jean Jenkins.
New head of Paramount ANZ brand studio, Stanford, will oversee a national team with three pillars led by Namita Sopal, head of advertising strategy, Tamar Hovagimian, head of integration and partnerships and Rachael Brand, executive producer.
The Paramount ANZ sales leadership team has also grown to include: Grant Madigan, head of commerce and sales operations; Ian Smith, sales director independent agencies and direct sales, Diane Ho, national digital sales director; and Shani Kugenthiran, digital advertising strategy and product director.
Ho said: “The deeper alignment across the commercial organisation allows us to work more closely with the market, ensuring our clients maximise existing and emerging digital channels and assets in this valuable growth sector of our industry.
“The launch of 16 new, free ad-supported streaming channels is just one example of our ever-expanding suite of digital advertising opportunities that places our partners alongside curated, premium content that extends their reach and impact. And there is so much more to come.”
Prosser said: “At Paramount ANZ, we’re dynamic and future-focussed, proactively reflecting on and evolving our business model to best suit our clients and maximise the skills and expertise of our amazing team.
“We’ve created a holistic, client-focused team supported by specialists across key growth areas for the business. We’re clear on our ambitions as a business and this new organisational structure ensures we leverage our people, brands, shows, sports, IP opportunities and emerging technologies to deliver long-term value for our clients.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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