‘Partnership’ the key to success for Howatson+White and Allianz

May 10, 2021 10:00

The new brand campaign from Allianz Australia is more than just a fresh piece of work for the 100+ year old insurer, it is the foundations of a deep partnership between Allianz Australia and new agency Howatson+White.

“It has been a true partnership,” Allianz Australia, general manager marketing, Sophie Finn told Mumbrella. “Ant and Chris have been hands-on all the way through this and it has been an absolute collaborative team effort.”

Allianz was revealed as the foundation client for Chris Howatson and Ant White’s eponymous creative agency, Howatson+White, in March, just a few months after the pair departed CHE Proximity to launch their own offering. The agency was appointed with a full-service remit, working across Allianz’s marketing including creative, PR, CRM, shopper and digital.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.