Paul Murphy launches new agency after pre-Christmas iProspect exit
Former Melbourne managing director at iProspect, Paul Murphy, has announced his next move after being among the suite of Dentsu’s senior redundancies late last year.
He has this week officially launched a new media agency called Kookaburra Riot.
Murphy
Described as a “full funnel media agency, with the added service of media consulting”, Kookaburra Riot is said to work either as an extension of a marketing team, or alongside a current agency agreement as a short term partner, to provide advice on process, portfolio investment strategy, partnerships or unique product launches.
Murphy hopes to differentiate the agency by putting experienced media professional in connection with clients.
With experience both client-side and in agencyland, at Mindshare, cummins & partners, Carlton & United Breweries, and most recently at Dentsu’s iProspect, among others, Murphy brings nearly 30 years of expertise to the new offering.
After two years at iProspect, Murphy was made redundant less than two weeks before Christmas, Mumbrella revealed.
“Today, the industry is being buffeted by change on all sides, by technology, the economy and evolving cultural shifts that are impacting staff, clients and customers alike,” he said.
“Kookaburra Riot is built on the belief that the most important asset that agencies can offer clients in this climate today is seasoned and experienced professionals.
“Launching an agency is equal parts exciting and scary,” Murphy continued. “I have to thank all of my colleagues and friends in the industry for encouraging me to take the plunge.
“It has always struck me as odd that we ask clients to take risks, if we are not willing to do it ourselves. This is a wonderful opportunity for me to give back to clients and hopefully build a business that people want to bring their best selves to and create real value for clients.”
He said there is never a perfect time to launch an agency, but for him, there has never been a better moment than now.
“I have been lucky enough to have benefited greatly from working for and alongside some of the best people in both agencies and marketing teams over the past decades. There is now an opportunity to put that experience to work to benefit businesses that are challenging the established players and norms in our market.”
Murphy said the agency will not ask clients to conform to briefing templates, or force them into rigid processes in order to deliver internally, as they may have been in the past, but instead take the lead to inspire clients with strategies for media-led business growth.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Good on him, Murphs is an excellent operator and clients would be very lucky to work with him
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One of the greats!
Excellent work, I will certainly reach out soon, Murph Dogg 🙂
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Good on you bud! Be the agency you wish you had!
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