Peter Horgan on building up specialist capabilities and making key hires in a tough talent market
Following recent changes at the top of OMG analytics, data and tech agency Annalect, Peter Horgan speaks to Mumbrella’s Calum Jaspan about the wider group strategy, and the benefits of having specialist agencies like Annalect to complement the more traditional media brands.
Last week Clement Tsang was announced as the new MD at Annalect, an appointment that came after much consideration from Omnicom Media Group’s (OMG) CEO, Peter Horgan and a small team, due to CEO Darren Stein’s departure to a global position at Forethought.
With the hiring game now more intense than ever due to a lack of talent in the market, Horgan explains how he and the OMG team are approaching key hires like that of Tsang and others, and what differentiates them from the other opportunities in market.
“Media agencies will struggle to hire as many Harvard MBAs in consultancy services as an Accenture or Deloitte. But we’re on the tools, we understand what clients should be doing next, we’re bringing in terrific and diverse data and tech skillsets, we make specific recommendations and then we’re on the hook for pulling it through to activation, and clients will see pretty quickly whether that advice has improved performance.”
