Publicis Groupe exec moves to new C-suite role at Spark Foundry
A general manager of Publicis Groupe ANZ’s suite of connected clients, Olia Krivtchoun, has returned to one of the holdco’s media agencies in a newly-created chief role.
Effective immediately, Krivtchoun will join Spark Foundry Australia’s executive leadership team as chief client services officer, to drive successful client partnerships and provide business growth for the agency. She will also be responsible for a team of 120 client integration specialists.
Krivtchoun will focus on fostering inter-disciplinary connections across the agency in strategy, planning, analytics, investment, performance, data and technology, aiming to deliver high-quality solutions for clients.
“Olia is a remarkable talent and a highly regarded team leader who brings to the agency extensive experience across major and complex industry sectors both globally and locally,” said Spark Foundry Australia’s chief executive, Matthew Turl.
Olia Krivtchoun
“As a practitioner, she has developed a view across the full consumer ecosystem, which will be invaluable to how we service our clients in a holistic way.
“We are excited to have Olia join our team and work hand-in-hand with our senior client leaders to build and execute strong growth plans designed to exceed our clients’ business objectives.”
Krivtchoun originally joined Spark Foundry in 2017 as head of innovation, before quickly moving into a new role as head of customer experience.
In 2020, she moved into a larger position at Publicis Groupe ANZ as executive director, product innovation, before becoming a general manager of a suite of the holdco’s connected clients in 2023.
Prior to her time at Publicis, she worked at Match Media, Initiative and Isobar (now Dentsu Creative).
“I have tremendous respect for the Spark Foundry Australia leadership team, many of whom have had a long tenure with the agency and are directly responsible for the positive trajectory of the business,” Krivtchoun said of her appointment.
“I am excited to work with some of the best talent in the industry to build on the strengths of the teams and further elevate Spark Foundry’s unique offering for its diverse portfolio of clients.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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