QBE Insurance feature Swans and Swifts stars in campaign from The Core Agency

QBE Insurance is showing that finding great personal insurance is ‘too easy’ in its latest campaign from creative agency of record since 2014, The Core Agency.

The new campaign leverages the insurer’s long-term sponsorship of the Sydney Swans and the NSW Swifts, building on the ‘easy as’ campaign launched by the brand in 2021.

Other assets:

Swifts commercial 15″:

Two spots were developed, featuring players from each of the teams making scoring a goal look effortless, in a comparison to how easy it is to quote and buy car and home insurance with QBE.

The campaign includes star AFL, AFLW and Super Netball players Buddy Franklin, Isaac Heeney, Ruby Sergent-Wilson, Paige Hadley, Sam Wallace and Maddy Turner all confidently doing what they do best – making it look simple, even as they do everyday chores or jam on a keyboard.

David Hirsch, head of marketing at QBE Australia Pacific said: “It’s fantastic to be able to integrate QBE’s brand with legends like Buddy and Paige. This latest campaign leverages their popularity while bringing home the message that QBE is easy to deal with when purchasing personal insurance.”

“QBE’s partnerships with the Sydney Swans and NSW Swifts go back a long way and this new campaign works seamlessly to highlight the skills we share.”

“We were especially thrilled to showcase the Sydney Swans’ first AFLW signing, Ruby Sergent-Wilson in the campaign.”

The content will be rolled out across stadiums, social media and streaming services targeted to  Sydney Swans and NSW Swifts fans.


Client: QBE Insurance
Creative agency: The Core Agency
Media agency: Customedia


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