QLD Gov launches ‘No Jabs? No Pubs’ vax campaign via Publicis
The Queensland Government is releasing a campaign to encourage Queenslanders to get vaccinated against COVID-19.
The campaign is created with Publicis Wordlwide, and features the phrase: ‘No Jab? No Pubs’.
The 30-second spot shows people enjoying freedoms as fully-vaccinated individuals, from going to pubs, gigs, and sporting events.
A 30-second radio spot for the campaign can be heard below.
The spot asks listeners to not take frustrations about changes to rules for those that are unvaccinated ahead of 17 December, when Queensland’s restrictions for those that are unvaccinated come into effect.
The campaign is targeted toward 18 to 35 year olds who are vaccine hesitant.
One of the assets for the campaign [click to enlarge]
The campaign slogan is reminiscent of the “No hat, no play” message that became prevalent in Australian schools in the late 90’s early 2000s.
As of 23 November, 74.51% of Queensland were fully vaccinated against COVID-19. For comparison, according to NSW Health’s website, New South Wales is 92.1% vaccinated for those over 16.
Mumbrella has approached the Queensland Government for the TVC and for comment.
Other government vaccination campaigns that have been released include one by the NSW Government called ‘Let’s do this‘ and the latest Federal Government titled ‘Spread Freedom‘.
Other advertisements the Federal Government has released to encourage vaccinations against COVID include the ‘Arm Yourself‘, which was met with widespread criticism.
This article has been updated with the TVC.
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