QUT uses Augmented Reality in new campaign
Queensland University of Technology is using an augmented reality application which turns flat images into 3D images on screen, in a DM campaign targeting first time uni students.
The campaign is aimed at people who have selected QUT, but have the opportunity to change their selection.
The objective of the campaign will be to reduce the proportion of QUT prospects who change, capitalising on students’ heavy use of new technology.
People are being invited to visit a website developed to help them imagine what it’s like to go to the university. They will be able to hear from recent graduates and email questions to current QUT students.
According to QUT’s ad agency BCM, the novelty of the campaign has “great appeal for the market by using what’s new in terms of technology and delivering a very personal and entertaining experience”.
The technology has seen a couple of uses in recent months in Australia. News Ltd used it to promote Night At The Museum, and it has also seen usage with Earth Hour.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Very nice. Not using technology for tech sake either – great fit with QUT.
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Very cute.
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Yeah … nice. But I though on the t-shirt it said “GUT” … hehehe
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Just saw the Burger King use of augmented reality on Amnesia Blog as well. Another nice execution. http://amnesiablog.wordpress.c.....y-banners/
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If you’re interested, you can try it out for yourself at http://www.qut2010.com – you’ll just need to print out your own QUT marker from the link at the bottom.
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As a student at QUT, I would much rather they invest money into power points in lecture theatres, and other things that current students can use to make life easier.
Because when my laptop battery dies in a lecture, the first thing I think of is how great that augmented reality clip was.
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“Augmented reality”, shitty means-nothing marketing buzzphrase du jour.
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Shaun – Amen! They waste so much money on marketing activities when they clearly need to focus on the quality of the product!
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Shaun, Josh.
More clients (students) = more profit = more money gets allocated to making sure you can find a power point for your laptop.
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