F.Y.I.

Reactive creates website for Clearasil branding campaign

October 15, 2010 9:41

Digital agency Reactive has built an online platform for skincare brand Clearasil.

The announcement:

Global digital agency, Reactive has launched a new online platform for Reckitt Benckiser’s Clearasil skincare range to promote its “Secrets & Science of looking awesome” (www.secretsoflookingawesome.com) branding campaign. It is aimed at bring to life the ‘Science of Looking Awesome’ brand positioning to life via developing an online platform for Clearasil. The new site incorporates engaging and informative content about looking and feeling awesome.

Using an online magazine format to offer practical advice on having great skin through general well-being, the website incorporates social media interaction and features experts who share their secrets about looking and feeling awesome. The Clearasil Secrets & Science of Looking Awesome website also leverages the inherent desire to ‘like’ and share via social networks including Facebook.

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