Realestate.com.au has off-market sellers in its sights in spring campaign
A couple at odds about advertising their property are the centre of Realestate.com.au’s new campaign, with one captivated by the idea of ‘off-market’ selling, and the other determined to list it on the platform.
REA Group executive manager of consumer marketing, Sarah Myers, said that the campaign was created to deter buyers from the temptation to sell off-market in the current climate.
“With buyer demand so strong, sellers may be tempted to sell ‘off-market’. We want sellers to understand there are risks in not advertising your biggest asset in the one place buyers will definitely look. With millions more buyers than anywhere else, our spring message to sellers is their property will be invisible if they aren’t advertising on the number one platform, realestate.com.au,” Myers said.
realestate.com.au have really lost their edge with their marketing over the years. Such a shame.
This is clever. Great casting Team REA.
The right marketing strategy creates competition. Competition is what achieves the best sale price!
As a real estate agent constantly frustrated when sellers ask about off-market, can I congratulate realestate.com.au for taking this subject on!
Great campaign.
Clever. A real example of a brand creating a long term plan, engineered for immediate success.
The reported 10% decline in listings across Australia is most likely because so many property owners are now choosing to sell off-market first and lots of real estate agents are recommending the cost-saving, off-market approach due to the constant price increases inflicted by REA