Rebel stresses the emotional importance of sport in new campaign
Rebel Sport is reminding Australians that now more than ever, it is important to shed the load we are all carrying by taking some out to get active.
A new campaign from The Monkeys communicates that an ordinary day can be made extraordinary by pushing yourself to reach your sporting potential – showing a woman gradually shedding nagging parents, bosses and husbands as she runs.
Rebel’s general manager of customer and marketing, Jenny Gulliver, wanted to build an emotional connection to sport through the campaign.
