Rolling Stone launches limited edition Movember zine
Movember’s ‘The Mo is Calling’ campaign has been extended to print, with a limited edition Rolling Stone Movember zine, the publisher’s first custom zine since The Brag Media re-introduced the brand to the Australian market in 2020.
It aims to raise more awareness for Movember’s various initiatives and activities.
Aussie rock band The Rubens feature on the cover of the special edition, while frontman Sam Margin opens up on the band’s experiences with mental health and his appreciate for organisations such as Movember.
The cover
As part of the story, Margin said: “It’s important to remember everyone is an individual with their own needs. Will, our bass player, he brings his goggles on tour with him so he can go and swim laps. For me sometimes I just need to go vintage shopping for half the day and be by myself, listen to a podcast, or stay in bed all day and sleep.
“Everyone needs to be able to take their own individual time to look after their mental health,” he added.
Just 20,000 copies of Rolling Stone will include the exclusive Movember zine, which will be available in cafes, sporting clubs, barber shops and community centres.
The content in the zine will also live digitally in a Movember and Rolling Stone microsite, which includes donation and sign-up links.
The Brag Media’s general manager, partnerships, Jessica Hunter, said: “Like a well-groomed ‘stache, all good things take careful shaping. We’re incredibly proud to have partnered with Movember to create this first-of-its-kind limited edition zine in Australia as part of the ‘The Mo is Calling’ campaign.
“We share an ethos of challenging the status quo with Movember, and that’s exactly what we’ve achieved with this campaign, raising awareness for men’s health and encouraging people to get involved,” she added.
Movember co-founder, Travis Garone, wrote in his guest editor’s letter: “As we embark on this journey through the pages of Rolling Stone magazine, it’s my privilege to introduce you to an iconic alliance between facial hair and music.
“So, as we dive into a season where music and moustaches unite, answer the call. Together, we can change the face of men’s health. For those about to grow – we salute you.”
Movember recently launched the creative brand platform via DDB Group Melbourne, which saw thousands of moustachioed men embark on a desert pilgrimage.
The creative
The campaign was voiced by English comedian Matt Berry, who said: “I was honoured when the might Movember asked me to be the voice for their new TV ad.
“The work they do to support men’s health has never felt more needed,” he added. “I encourage everyone to answer the call and sign up to support Movember this year and help stop men from dying too young.”
The campaign creative was done in collaboration with UM and Mediabrands Content Studio.
The Movember Zine edition of Rolling Stone is available from today.
The Brag Media has futhered its support for Movember, donating $10,000 to an employee taking part.
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
topics
Jessica Hunter
Matt Berry
Movember
Rolling Stone
Rolling Stone Australia
Sam Margin
The Brag Media
The Rubens
Travis Garone
Have your say