Sara Lee’s second chance unlocks opportunity for ‘more authentic’ brand story

Kalila Welch

January 30, 2024 10:48

Australian dessert brand Sara Lee might be set for a renaissance after being saved from administration by a private company owned by partners Klark and Brooke Quinn.

The pair will be looking to emulate their success with the Darrell Lea confectionary brand, which they purchased in 2012 under similar circumstances, and sold six years later to Sydney-based Quadrant Private Equity for around $200 million.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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