Sennheiser rolls out Mirrorbox installation, via Vivid Sydney 2024

Sennheiser has rolled out its ‘Hear More’ campaign with the launch of its Mirrorbox installation, via Vivid Sydney 2024.

The announcement:

As an official partner of Vivid Sydney 2024, Sennheiser has launched its Mirrorbox as part of its global Hear More Campaign open to festival goers at Vivid Sydney until Saturday 15 June.

The Hear More campaign heralds the beauty of true sound and unfiltered emotions, with its own Hear More manifesto recognising that sound awakens something powerful inside of us and the more we listen, the more we feel and the more we find out about ourselves.

To coincide with the campaign the installation at Vivid Sydney is an immersive AI audio experience that blends sound with emotion to create a three-part journey for participants, reflecting the Vivid Sydney 2024 theme of ‘Humanity’.

The audio journey sees an AI analysis of your sound personality, mental mood, and biometric signature, which forms the foundation of your unique sonic fingerprint sound. Its three-part experience also takes visitors from rave to relaxation in less than 10 minutes allowing them to experience how sound can elicit an abundance of emotion.

The Mirrorbox will be brought to life throughout the duration of Vivid Sydney by a comprehensive global campaign for – Hear More, as well as physical out-of-home (OOH) running on 1400 screens on Sydney Office Towers with messaging such as “Discover your sound identity”.

Anne-Claire Costes – Sennheiser VP Marketing & PM said, “We are delighted to be an official partner of Vivid Sydney, where we are showcasing how true sound can influence emotions. Our Mirrorbox embodies Hear More through a dedicated space where visitors can reflect on sound that surround them.

“Sound is a part of the human story. When we Hear More, we learn more about what moves, shapes, and connects us. At Sennheiser, audio is more than just the output of engineering excellence. It’s key to raw, unfiltered emotional experiences. The feelings and meanings we associate with the sounds that surround us change depending on who we are.”

Anne-Claire continues, “Sennheiser has harnessed the power of our audio DNA as the Engineers of Magic to create not only an unforgettable cultural experience but an immersive moment with true sound where visitors can learn more about themselves and each other.”

Vivid Sydney Festival Director Gill Minervini says “The support from our sponsors is essential to bringing Vivid Sydney to life and creating a truly unforgettable experience for festival goers. Thanks to our partners, we have raised the bar on the scale of the festival to showcase the vibrancy and creativity of Sydney.”

Sennheiser’s Mirrorbox, situated in the beating heart of Vivid Sydney’s Light Walk, Tumbalong Park will be free for all visitors and open for the duration of Vivid Sydney. Vivid Sydney will be held from 24 May to 15 June 2024.

For more information about the Vivid Sydney program and to plan your Vivid Sydney trip, visit vividsydney.com

Share your Sennheiser Mirrorbox experiences on social media with @sennheiser #Sennheiser #HearMore @vividsydney #VividSydney

Source: humann.


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