Seven’s sales director: Total TV is the future, but audience simplification does not end there

April 7, 2022 9:08

During the Future of TV Advertising conference in Sydney on Wednesday, Seven West Media’s network sales director, Natalie Harvey explored how a single audience approach can be implemented.

She also discussed the opportunities to use first-party media owner and advertiser data across a multimedia and multichannel portfolio with Total TV at the heart.

“Television is an exciting industry. Television has evolved quite considerably. Speaking from a Seven perspective, only 30% of what’s viewed on 7Plus, is broadcast content, the rest of it is all live content,” she said. “Navigating through our own ecosystems is where advertisers are going to win.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Natalie Harvey Seven The Future of Advertising

1 COMMENTS

Anonymous 8 Apr 22

Nat gave a great presentation, but I’m pretty sure that she said that content viewing was 30% broadcast, 70% library (rather than live), which is pretty much in line with industry BVOD figures

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