The Australian Sex Party has released a set of ads ahead of the anticipated federal Election.
Created by Bret Treasure of WA-based web marketing consultancy Free Beer, the aim of the ad is to remind voters that it doesn’t matter who they tell friends they’re voting for as their ballot is private. According to Treasure:
“Advertising should fit the personality of the brand and the Australian Sex Party doesn’t take itself quite as seriously as the established parties. Not expecting the other parties to use humour all that much so it stakes out territory and appeals to those who find the adversarial thing a bit of a drone.
“In those millions of pre-election conversations about to occur in workplaces and homes, very few people will put their hand up and say “I’m voting Sex Party”. We’re reminding people here that nobody sees who they vote for in the final analysis.
“We’re also doing two other things in the ad; visually legitimising a vote for the party by showing a Sex Party vote on a ballot paper and we’re explaining that socially enlightened people are under-represented in parliament.”
Treasure is himself a candidate.