Sheepskin Rug family features in latest work for new Ikea brand platform

Zoe Samios

March 14, 2017 3:13

Ikea is continuing its celebration of everyday objects with a new ad showing a day in the life of a sheepskin rug couple and their pet stool.

The latest work shows a day in the life of a Sheepskin Rug couple

Created by The Monkeys, the latest work is an extension of Ikea’s ‘Celebrate the Everyday’ brand platform, which aims to connect with consumers in a more memorable way by giving household objects personality.

A 45-second spot shows a Sheepskin Rug getting out of bed after being woken by an alarm clock, before being chased by its stool to the kitchen to prepare breakfast for its Sheepskin Rug partner.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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