Shell V-Power aims to encourage Aussies to ‘Fuel the Feeling’ via Sense

March 31, 2022 1:42

Viva Energy Australia, the licensee of the Shell brand in Australia, is continuing its push to make its flagship brand, Shell V-Power, the number one choice among fuels with the launch of a national advertising campaign.

Through a series of five 15-second TVCs, a range of real-life scenarios describe relationships between drivers and their passengers, drawing a comparison between the care people show for their cars and the care people show for their family and friends. The campaign will appear in broadcast, outdoor and digital media, as well as point-of-sale.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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