Should you metaverse? (and if yes, how?): a flowchart
Paul Cotton, head of ideas at Jack Morton, has created a flowchart on why brands should enter the metaverse, offering very simple, in plain terms language what the metaverse is and if your brand should enter it.
As it stands today, the metaverse is a broad, difficult to define concept.
The term is an umbrella for a collection of Internet technologies from immersive 3D worlds through to monetised digital artefacts. What ties them together is the idea of persistence. These virtual spaces, avatars, real estate, objects and artworks permanently exist online – much like their physical equivalents exist in the “real” world.
The metaverse is very much a thing that’s “on its way” rather than “definitely here”. It’s the beginning of blurred lines that allow the digital to be treated with the same gravity as the real.
Just because it’s the beginning doesn’t mean you can’t get involved, which is cool but the big question for your brand is… should YOU metaverse? (and if yes, then how?)
Luckily for you, there’s a fancy flowchart to help you understand some of the key metaverse pathways you can take today, whether you’re ready and heck, whether you even want to.
