Subway launches new ‘Sandwich Love’ campaign to celebrate food lovers

Subway has launched a new campaign, ‘Sandwich Love’, to appeal to Australian food lover’s “most inner-child” urges.

The campaign features consumers pressing their faces against the glass in a Subway restaurant, watching their sandwiches being made. The campaign is from Publicis Australia.

Subway head of marketing, Rodica Titeica said that the campaign is a tribute to the love and devotion consumers feel for their favourite sandwich.

“We’ve brought to life the passion and anticipation felt by foodies as they watch their ever-so-specific masterpiece being prepared in front of their eyes. This is the moment before achieving pure, gastronomical pleasure with their first bite, and we wanted to convey the satisfaction that we have in being able to deliver that euphoria to our customers.”