‘CEO mentioned “connectivity” multiple times, yet human connection was glaringly absent’: Reacting to Telstra’s staff cull

Telstra announced there will be 2,800 redundancies by the end of the year.

CEO Vicki Brady said the move would be made in a bid to reset its ‘enterprise’ business, saying: “I appreciate the uncertainty proposed changes like this can create for our people and we will support them through this change with care and transparency. As we propose specific changes, we will talk them through with our teams and union representatives first.”

For a company built around communication, how did Telstra handle the delivery of their own bad news? We ask the PR experts.